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"There is something about seeing things grow, seeing them sprout up from seemingly nowhere that feels just like magic."

Rachel Helzer
Wildflower Arts | Hair by Helzer

  Hello, I'm Rachel Helzer. I grew up in Long Beach California in the 90's and moved to the Bay Area 12 years ago. Rachel was a popular name for girls when I was growing up, so all of us Rachel's went by our last names to avoid confusion. Sobriquet Helzer stuck, through beauty school and to this day I go by Helzer. I do like the name Rachel, and I answer to both so feel free to use whichever name feels good to you.

   I practice Hair Craft, combining creative haircuts and color with a deep love of nature. I am a master stylist with 14 years behind the chair, and a certified Western Herbalist. I bring a holistic approach to my hair styling and product recommendations. I use my herbal background to offer unique hair and scalp spa treatments that include aromatherapy, scalp analysis, hair teas and cranial massage. 

   My training started with Bumble and Bumble as well as Wella International. After graduating from their programs I took classes with Nick Arrojo,and got into curly hair with Ouidad and Deva curl techniques. ​A curly girl myself, I specialize in unique hair textures and transformative hair cuts.       

   Today I work with the eco conscious brand Davines. Education is the driving force of my practice, bringing clients the best my hair craft has to offer. By working with sustainable beauty and herbal companies I offer the highest quality of products that are safe for my clients and gentle on the planet.

    As a queer womxn I strive to provide a safe space for each one of my clients to express themselves. I love creative hair coloring! Rainbow color melts, mermaid waves, pink ombrés, purple highlights, color blocks, platinum pixies, gem stone tints and more! If you can dream it I can help you get there in a way that maintains the integrity of your hair and scalp. I also love glamorous hairstyles, finger waves and updo's! Wedding hair actually makes me happy. I am Certified with EasiHair Pro as an extensions specialist and I am well-versed in wigs, hair pieces and hair additions. 

   At the heart of my work is a deep understanding that we all want to be seen for our unique and authentic selves. Helping my clients feel beautiful in their own skin is what it's all about. Every body ( space intended)  is beautiful and there is no such thing as a bad hair day.